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Measurement & Analytics Specialist

  • Full Time
  • Dallas, TX
  • Minimum Education Required: Bachelor's
  • Minimum Experience Required: 0-3 Years

Website Southwest Airlines


Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.


Provides best-in-class reporting and insights using data and analytics to measure communication efforts–determining return on investment/objective and recommending future action.

Work Activities/Context:

  • Must be able to meet any physical ability requirements listed on this description.
  • May perform other job duties as directed by Employee’s Leaders.
  • Conducts measurement reporting and analysis of various Communications activities and campaigns, both proactive and reactive.
  • Uses data mining techniques to find trends in news media coverage, social media conversation, and internal Company channels and messages.
  • Develop and maintain benchmarks and KPIs for Company communication channel metrics.
  • Assists with the daily compilation of news story data and insights for the Content Planning Team.
  • Able to distill complex data and insights into easy-to-understand findings, and provide clear action when applicable.
  • Coordinates with internal clients to provide comprehensive communications reports and insights.
  • Understands the importance of measurement strategy and setting quantifiable metrics for success.


  • Education: Bachelor’s Degree or equivalent work experience required
  • Experience: 1 Year of experience preferred
  • Analytical/ problem solving experience.
  • Experience in communication measurement. (preferred)
  • Knowledge of the Barcelona Principles and other Measurement Standards in using quantitative and qualitative data to gain insight on behavior, effectiveness, and key performance indicators. (preferred)
  • Must have some experience with measurement tools and databases (e.g. Cision, Radian 6, Adobe Omniture, Facebook and Twitter analytics/insights, Email measurement) (required)
  • Must have experience with news media monitoring and distribution databases, social media monitoring and listening tools, website analytics tools and databases, and data visualization products and tools. (required)

Physical Abilities:

  • Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
  • Ability to use a computer with sufficient speed and accuracy to meet the demands of the job
  • Ability to bend, stand, and sit for extended periods of time
  • Ability to communicate and interact with others in the English language to meet the demands of the job
  • Ability to travel long hallways in large buildings and in between campus buildings

Knowledge/Skills/ Ability/Workstyle:

  • Must have experience with news media monitoring and distribution databases, social media monitoring and listening tools, website analytics tools and databases, and data visualization products and tools. (required)
  • Must have an analytical background. (required)
  • Experience with Tableau. (highly preferred)
  • Experience analyzing large amounts of data. (preferred)
  • Must be technically proficient with Microsoft Office products especially Word, Excel, Outlook, and Powerpoint.
  • Must possess a strong understanding of how customers and employees use communication channels to promote a company’s brand. (required)
  • Prefer previous/current participation in measurement trade/industry organizations.
  • Must have excellent oral and written communication skills and possess a strong proficiency of the English language, including superior grammar, spelling, proofing, and organizational skills. (required)
  • Must be able to work quickly and under tight deadlines to turn measurement reports in breaking news/crisis situations.
  • Must meet confidentiality expectations pertaining to proprietary and sensitive information.
  • Must work well with others as part of a Team.
  • Must be able to handle multiple situations simultaneously with strong attention to detail.
  • Must be able to present in large or small settings.
  • Must be a motivated, self-starter able to prioritize and organize projects with time constraints and the ability to complete them within a deadline.
  • Must be highly motivated to develop and manage work independently.

Other Qualifications:

  • Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.
  • Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986.
  • Must be at least 18 years of age.
  • Must be able to comply with Company attendance standards as described in established guidelines.
  • Must have ability to travel as needed to any Southwest function, including evenings and weekend.
  • Please print/save the job description because it wont be available after you apply
  • Southwest Airlines is an Equal Opportunity Employer

Application Instructions:
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Listing Expires: October 31, 2021
Major(s): Advertising, Journalism, Media Production, Management, and Technology, Public Relations