Experience:
The Sales Manager must be able to dig in and develop advertising campaigns that offer 360-degree solutions and get deep into agencies and local businesses where the decisions about media plans are being made. Candidate must have exceptional new business and digital skills and be able to produce strategies that are capable of growing advertising dollars. The selected candidate will lead a team of Account Executives to ensure that new business development, account retention and new product launch goals are achieved.
· Work cooperatively with sales management to identify and address all issues regarding cross-platform strategies and workflow while creating interactive products, packages, content, and rates appropriate to the market.
· Manage, engage and motivate a team of high performers.
· Mentor, coach, and develop employees to their fullest potential.
· Participate in the selection process for new talent as needed, consistent with company hiring requirements, and provide training of new employees.
· Achieve and surpass local revenue budget goals.
· Responsible for making business decisions around the profitability of his/her sales organizations as well as specific sales proposals and offerings.
· Consistently communicate with GSM regarding station pricing and inventory models; utilizing all available platforms.
· Create sales promotions that simultaneously serve the interests of agency clients, direct advertisers and the station.
· Develop sales and profitable advertising programs that deliver expected ROI for advertisers.
· Through ongoing and consistent verbal and written communication – including gathering market intelligence from account executives — provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities and other business matters.
· Report weekly status and key metrics to station executives, and attendance of sales planning meetings.
· Provide sales training, perform and assist on sales calls when warranted and establish ongoing sales consulting.
· Able to consistently travel to key ad markets in the U.S. |