WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.
The Sales Manager is responsible for leading the day to day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms
Experience:
Provides leadership for the broadcast/digital sales teams
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
Drives new business development for Broadcast and Digital
Manages inventory and revenue forecasting
Manages recruitment, training, evaluation, and development of sales professionals
Prepares budgets and approves budget expenditures
Manages Accounts Receivable
Develops and cultivates client relationships alongside Account Executives
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum three-five years of media sales experience
Fluency in English
Excellent communication skills, both oral and written
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating personnel, including setting and monitoring performance standards
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, and other office equipment
Experience with Wide Orbit Traffic, Strata, Matrix, and comScore is preferred