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Marketing Associate

  • Full Time
  • Remote
  • Salary: $40,000 - $55,000
  • Minimum Education Required: N/A
  • Minimum Experience Required: 0-3 Years

Website Direct Development

Job Description
The Marketing Associate role at DD is an entry-level position working on a wide variety of real-time marketing execution projects. Marketing Associates create content and manage marketing campaigns for nonprofit and education clients involving blog articles, landing pages, ebooks, infographics, social media, videos, digital ads, emails, and website optimization. This is a highly collaborative, team-player role that involves attention to detail to track dozens of marketing metrics to improve the effectiveness of our inbound marketing campaigns using data from our software platforms. Our Marketing Associates are part creative thinkers, part project managers, part content editors, and part technology innovators. This role can be heavy part-time to full-time, depending on skill level and experience, and is a gateway to more advanced roles within the DD Team.

Job Duties
Content Creation

  • Create various types of content for marketing campaigns for multiple clients
  • Write and edit blog posts
  • Create and edit long-form content (eBooks, reports, infographics, slide decks, video etc.)
  • Create landing pages, forms and social media content using marketing software tools (HubSpot)
  • Manage paid social media promotions on various social networks
  • Manage and create digital advertising promotions involving Google search and display ads
  • Draft, test and transmit various types of emails
  • Help maintain content calendar and deadlines
  • Communicate with senior DD team members about the status of content and project deadlines

Marketing Project Support

  • Direct support to DD marketing consultants and account managers for a dedicated set of clients
  • Collaboration with other team members to provide one-off support for various marketing campaigns
  • Create and edit various marketing reports
  • Proofread print and digital content for grammar and typographical errors
  • Brainstorm strategies for digital media content (SEM and social media) related to inbound campaigns

Professional Development & Brand-Building

  • Research innovative methods and ideas for content and inbound marketing trends
  • Read and share relevant content from professional blogs
  • Write about successful inbound marketing topics for DD marketing blogs
  • Maintain active professional profiles on social networks under the DD brand (Twitter, LinkedIn, etc.)

Ideal Skills, Qualities and Values

  • Excellent writing and communication skills
  • Propensity for technology, creative thinking, and inbound marketing theory
  • Basic understanding of website design, digital media, and content marketing
  • Care about the causes/business goals of our clients
  • Enjoy problem solving
  • Strong organization skills and attention to detail
  • Detail-oriented and ability to stay manage multiple tasks
  • Positive attitude
  • Desire to grow in learning and professional development

Advancement Opportunities
Marketing Technologist, Client Success Manager, Senior Client Success Manager, Marketing Technology Manager, Account Strategist, Senior Account Strategist

Job Benefits
Full-time salaried position, 100% company-covered healthcare, paid maternity/paternity leave, 401k plan, mobile data plan reimbursement

 

To apply for this job please visit www.directdevelopment.com.

Listing Expires: February 10, 2022
Major(s): Advertising, Journalism, Media Production, Management, and Technology, Public Relations