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Content Strategist

  • Full Time
  • Remote
  • Salary: $52,000 - $75,000
  • Minimum Education Required: N/A
  • Minimum Experience Required: 0-3 Years

Website Direct Development

Job Description
The Content Strategist role at DD is designed for a generalist who is as comfortable researching, writing, and editing as they are crafting channel strategy for the upcoming year. The Content Strategist is responsible for creating a wide variety of media for our nonprofit and education clients, including blog posts, eBooks, landing pages, website copy, emails and newsletters, infographics, videos, social and ad copy, and other content types. Our ideal Content Strategist looks at content holistically, keeping the user experience and design elements top of mind as they create. This person will be able to take the creative vision for a marketing campaign, combine that with SEO research and data analysis, and develop multiple deliverables that are in line with the brand/tone standards for our clients. The goal of this position is to help improve the quality of each content piece measured by increased clicks, conversions, and SEO rankings.

Job Duties
Content Creation & Editing

  • Craft compelling, creative, and authoritative content for marketing campaigns for multiple clients
  • Write and edit blog posts
  • Create long-form premium content (eBooks, reports, video scripts, etc.)
  • Write compelling and creative ad copy for digital advertising campaigns (paid social + paid search/display)
  • Research a variety of niche topics and interview thought leaders to mine raw content
  • Edit various content pieces drafted by internal and external team members
  • Ensure content deliverables meet the goals, tone, and strategic direction of the campaign

Content Management

  • Communicate with account managers about status of content and project deadlines
  • Oversee multiple content deliverables to ensure both timeliness and quality of production
  • Own & manage the editorial calendar for each client-account (in collaboration with account project managers)
  • Build out and edit content within the HubSpot Marketing and CMS platform

Content Strategy & Analysis

  • Perform keyword research to ensure SEO optimization for all content pieces for a campaign and account
  • Brainstorm campaigns & content plans that align with SEO & client goals
  • Develop creative ideas to move high-level concepts into specifically outlined content pieces
  • Understand the goals for each account/campaign and the role of content in achieving those goals
  • Audit channels to identify content opportunities or gaps
  • Craft a strategic content plan for an account and/or marketing campaign
  • Analyze performance data of content pieces and be able to provide strategic recommendations for improvements
  • Communicate with clients and internal teams to advise how best to adjust content plans for optimized results

Ideal Skills, Qualities and Values

  • Excellent professional writing and communication skills
  • Loves creative writing, and can come up with fresh ideas spontaneously
  • A propensity for technology, creative thinking, and inbound marketing theory (experience with HubSpot a plus!)
  • Positive attitude; doesn’t get frazzled by multiple deadlines or large task lists
  • Doesn’t cut corners
    Cares about the causes/business goals of our clients
  • Strong organization skills and attention to detail
  • Highly reliable and time-managed, with honest self-knowledge of how to produce deep work
  • Has an eye for detail, visual layout, and UX best practices, understanding their effects on content consumption
  • Strong understanding of SEO fundamentals (knowledge of SEMrush tools a plus!)
  • BONUS: Experience using the HubSpot Marketing and CMS platform!

Advancement Opportunities
Content Manager, Senior Content Strategist, Account Strategist, Senior Account Strategist, Head of Content Strategy

Job Benefits
Full-time, salaried position based on a 40-hour work week. Company-provided healthcare and 401(k) match.

To apply for this job please visit www.directdevelopment.com.

Listing Expires: February 10, 2022
Major(s): Advertising, Journalism, Media Production, Management, and Technology, Public Relations