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University of Florida College of Journalism and Communications

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Digital Sales Specialist

Website WCBD TV

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC.  Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.

The DIGITAL SALES SPECIALIST will support WCBD Sales Management and Account Executives to deliver effective digital marketing services expertise and best in class customer service to the Charleston market. The DIGITAL SALES SPECIALIST works collaboratively with the sales team in business development to achieve determined goals and objectives.

Experience:

  • Assists Sales Management and Account Executives in developing new digital advertisers.
  • Leads client facing interactions including onboarding, campaign analysis, strategy recommendations, budget allocations, and attribution modeling.
  • Works with support teams to ensure campaign accuracy and campaign goals are achieved
  • Provides troubleshooting support
  • Provides educational support and training to Account Executives and Clients as needed
  • Responsible for revenue growth and client retention
  • Utilizes CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, WordPress, and Google AdManager to manage business development, campaign fulfillment, reporting and retention.
  • Assist with creating Digital ads/websites
  • Other duties as assigned

Qualifications:

  • BA or BS in Business Marketing, Advertising or Communications preferred
  • Experience managing Google Paid Search and Social Media Ads
  • Digital marketing experience and advertising agency or media experience a plus
  • Knowledgeable of local digital marketing tactics and effective use for clients
  • Resourceful, self-motivated and a skillful multi-tasker
  • Effective communication and client presentation skills
  • Ability to execute in an organization through collaboration and a consultative process
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proficient in Excel, PowerPoint, and willing to become proficient on in-house sales systems and adobe products.
Requirements:

  • Assists Sales Management and Account Executives in developing new digital advertisers.
  • Leads client facing interactions including onboarding, campaign analysis, strategy recommendations, budget allocations, and attribution modeling.
  • Works with support teams to ensure campaign accuracy and campaign goals are achieved
  • Provides troubleshooting support
  • Provides educational support and training to Account Executives and Clients as needed
  • Responsible for revenue growth and client retention
  • Utilizes CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, WordPress, and Google AdManager to manage business development, campaign fulfillment, reporting and retention.
  • Assist with creating Digital ads/websites
  • Other duties as assigned

Qualifications:

  • BA or BS in Business Marketing, Advertising or Communications preferred
  • Experience managing Google Paid Search and Social Media Ads
  • Digital marketing experience and advertising agency or media experience a plus
  • Knowledgeable of local digital marketing tactics and effective use for clients
  • Resourceful, self-motivated and a skillful multi-tasker
  • Effective communication and client presentation skills
  • Ability to execute in an organization through collaboration and a consultative process
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proficient in Excel, PowerPoint, and willing to become proficient on in-house sales systems and adobe products.

To apply for this job please visit nexstar.wd5.myworkdayjobs.com.