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Digital Producer

  • Full Time
  • Remote
  • Minimum Education Required: Bachelor's
  • Minimum Experience Required: 0-3 Years

Website Gannett

Company Information:

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

Position Details:

We are looking for a digital producer to join the Digital Optimization Team who is passionate about growing trust and reach with audiences to convert them into paying subscribers. The Producer role optimizes content to reach audiences and manages multiple digital platforms, including social and native. A successful candidate must demonstrate strong news judgment and have prior digital or story packaging experience. They will specialize in finding a wide audience for the region’s stories, photos, videos, graphics and other content. The role works with digital team leadership, editors, reporters and visual journalists to best display content on all digital platforms.

Candidates should demonstrate a strong understanding of audience metrics, SEO and social optimization with the goal of growing audience. The ideal candidate will be a strong collaborator, who can work closely with others. He or she will understand the constantly changing news cycle and the need to be flexible. This role may include early morning, night and/or weekend work.

Typical job duties:

  • Interacts with newsrooms across the entire USA TODAY Network to help our best journalism reach the best audience.
  • Enhances content with video, galleries, SEO meta-data, hyperlinks and images.
  • Optimizes, aggregates and packages assets for digital publication.
  • Writes effective digital headlines, briefs, and breaking news alerts that help attract audiences.
  • Writes engaging social posts that attract audiences and encourage readers to interact with social content.
  • Uses metrics to monitor real-time data, determine traffic patterns and make changes tied to the data. Familiarity with and analytics products a plus.
  • Able to capture a trending search opportunity through repackaging of original content or aggregating social reaction to a developing story.
  • Provides packaging and presentation across all platforms, including mobile and other social platforms such as Facebook, Instagram, Twitter and Reddit.
  • Manages home pages to engage a loyal audience.
  • Able to spot and fix issues related to grammar, spelling, punctuation and style. Notifies newsroom editors if there are content issues.
  • Manages workflow to meet digital deadlines.
  • Stays calm under pressure and throughout big news events.
  • Provides great customer service, working collaboratively to find solutions.


  • The ideal candidate will have a Bachelor’s in a related field such as communications or media or the equivalent in experience.
  • 2-3 years of experience working in the news industry
  • Previous experience working on social media, video editing and/or search engine optimization in a competitive news environment.
  • Knowledge of AP style
  • Strong news judgment
  • SEO knowledge
  • Strong headline-writing skills
  • Excellent communication skills

Application Instructions:
We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order: (1) Your resume – one to two pages. (2) A cover letter that outlines how you would approach the job. (3) Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role. It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

To apply for this job please visit

Listing Expires: August 21, 2022
Major(s): Advertising, Journalism, Media Production, Management, and Technology, Public Relations