Job and Internship Listings

Job Overview:
This position requires a dynamic and results-producing individual well versed in the full Google Suite of products. Specific areas of concentration include: Google Ads (AdWords), Performance Max, GDN (Google Display Network), retargeting, programmatic media buying and YouTube. You will play a critical role in developing and executing strategic digital marketing campaign initiatives for our 50+ Join Now Media clients to drive views, engagement and leads while maintaining favorable CPLs, CPVs and CPMs. This position is a cross-function of the overall Marketing and Digital Media department mission of driving leads, membership growth, revenue, brand awareness and strengthening community engagement for Retro Fitness and its franchisees.

Key Responsibilities:
Search Function:
o Responsible for daily, weekly, monthly Search and Pmax bidding management
o An understanding of the nuances between click-to-call and form-fill centric search campaigns, along with Day/Time optimization best practices
o Budget management, spend and placement relative to client specific geotargeted and keyword strategies
o Data analytics, reporting and strategic optimization
o Works with content and graphics managers to ensure seamless creative and messaging delivery
o Shifts content when necessary
o Ensures accuracy and appropriate tracking mechanisms
o Manages platform intelligence
o Stays abreast of Google Suite updates, technology changes and new Digital Marketing resources
o Has a strong understanding of keyword search volume estimating and rankings, , algorithms and guidelines

Reporting:
o Works closely with the Join Now Media account management team to deliver accurate data pull
o Provides performance summaries and performance recommendations for optimization
o Assists with account audits and deck preparation
o Keeps the VPM abreast of account performance and budget pacing
o Ability to perform keyword research with tools like SEMrush

Qualifications:
o Bachelor’s degree in marketing, business or a related field (specific Digital Marketing experience preferred)
o 2-3 years’ experience in Digital/Social marketing, preferably in fitness, restaurant or retail industries. Franchise experience is preferred
o Demonstrated understanding of digital marketing channels and tools
o Proven success leading G-Suite initiatives and campaigns. Google Ads (AdWords) experience required.
o Excellent communication and interpersonal skills, willingness to work as a team
o Ability to work independently and collaboratively in a fast-paced environment
o Strong project management skills, self-starter and independent thinker
o Creative thinking and problem-solving skills (doesn’t wait to be told what to do)
o Proficient in basic software package (Word, Excel, PPT)

About:
Retro Fitness is one of the fastest growing High Value-Low Price franchises in the United States with 200 health clubs open or in development. For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health, and fitness. With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world class training, live in-club support, an in-house marketing agency, accounting services, a call center, and more, to deliver a turnkey club. With a focus on innovative fitness programs, state-of-the-art equipment, and a friendly atmosphere, Retro Fitness aims to inspire and  empower individuals to lead healthy and active lifestyles. If you are a passionate marketing professional with a keen interest in the health and fitness industry, and you thrive in a dynamic, results-oriented environment, we invite you to apply for the Digital Marketing Specialist position at Retro Fitness.

Please submit your resume and salary requirements to HR@retrofitness.com. We look forward to reviewing your application and exploring the potential of having you join our team in inspiring communities to lead healthier lives through Retro Fitness.

This position is Full-time and on-site in West Palm Beach, FL