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DIGITAL FOCUSED ACCOUNT EXECUTIVE – WTOC

Website Gray Television

Job Summary/Description:

Are you passionate about the dynamic world of digital advertising and driven by the thrill of connecting advertisers with their ideal audiences in the evolving digital landscape? Do you have a proven track record of driving revenue and building lasting client relationships in the advertising industry? Would you like to add broadcast television to your arsenal of products?

If the above description sounds like you, we want to hear from you regarding our digital-focused Account Executive position.

Duties/Responsibilities include (but are not limited to):

Prospect for local and regional business. Reach decision-makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives

Create and present strategic marketing proposals for key accounts and new business decision-makers.

Research and stay current on all local digital marketing trends and opportunities.

Collaborate with a cross-functional team, including sales assistants, video production, digital design team, & ad operations to ensure the campaigns are delivered efficiently.

Accurately project revenues, meet and exceed monthly budgets for all product lines, and exceed annual budgets.

Qualifications/Requirements:

• College degree preferred or equivalent in years of experience.

• Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.

• A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.

• A demonstrated ability to understand categories of businesses to prospect in.

• A history of doing in-depth needs analysis designed to uncover a client’s needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.

• Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.

 

Application Instructions:
Apply with the link above!

To apply for this job please visit gray.tv.

Listing Expires: May 9, 2024
Major(s): Advertising, Journalism, Media Production, Management, and Technology, Public Relations