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Digital Content Producer

  • Full Time
  • Jacksonville, FL
  • Minimum Education Required: Bachelor's
  • Minimum Experience Required: 0-3 Years

Website First Coast News - WTLV/WJXX

First Coast News is hiring a digital producer to produce daily content across our digital and social platforms. This position will report to the Digital Manager, who is responsible for overall digital strategy.

In this role, you will be responsible for digital content creation – including in breaking news, sports and weather events. You will be involved in launching live streams, writing articles, editing videos, creating social graphics and working with reporters to have daily content showcased to its highest potential across platforms.

You will help reinforce our brand identity through engaging social media content that drives awareness for our products. In this role, you will frequently interface with the investigative unit, planning unit, and weather team to deliver compelling content that contributes to our KPIs.


  • Write articles, clip videos, post on social media, send push alerts and all other reporting efforts required of digital producers.
  • Work with digital leadership to execute web strategies to achieve identified goals
  • Help spearhead breaking news efforts across digital, mobile, streaming, social and audio platforms
  • Assist with all First Coast News digital, mobile, social, audio and streaming products, with an emphasis on ensuring quality in content, SEO strategy, story layouts, headline testing, and conversational push alerts, etc.
  • Use digital and social analytics to inform content decisions, in consultation with the senior digital producer
  • Edit content for accuracy and ethical journalism in accordance with First Coast News and AP style guidance
  • Work alongside multi-skilled journalists, reporters, photojournalists and other content creators on production of their content for digital audiences
  • Understand the workflow and expectations of the assignment desk and digital team
  • Collaborate with other TEGNA stations and other partners
  • Uphold the First Coast News brand in all you do, from interacting with colleagues to producing content

  • BA/BS in journalism, communications or related field
  • 1-2 years of experience, college journalism experience counts
  • Experience in photojournalism, editing and content management systems
  • A deep knowledge of AP-style, grammar and punctuation
  • Understanding of the tenets of professional journalism
  • Understanding of how to use audience analytics tools like Crowdtangle, Taboola, Google Analytics and Google Trends
  • Strong social media skills on platforms to include Instagram, Twitter and Facebook
  • Knowledge of ENPS, Premiere and Photoshop a plus
  • Organizational skills and the ability to work under constant time-pressure deadlines
  • Ability to calmly handle live, breaking news situations and changing events
  • Bilingual (Spanish) writing ability a plus
Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.


To apply for this job please visit

Listing Expires: February 1, 2023
Major(s): Media Production, Management, and Technology