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University of Florida College of Journalism and Communications

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Digital Campaign Manager

  • Full Time
  • Jacksonville, FL
  • This position has been filled

Website News4JAX (WJXT-4), a Graham Media Group station

Details:
News4JAX (WJXT-4), a Graham Media Group station, is seeking an experienced Digital Campaign Manager to join our dynamic creative services, digital and sales teams.

This role is ideal for a seasoned digital creator and strategist who thrives at the intersection of content, marketing, and sales, bringing ideas to life across multiple platforms for some of Jacksonville’s most recognized brands and community partners.

You will collaborate directly with the News4JAX Creative Services Department and the News4JAX Sales Department, to execute high-impact branded campaigns, sponsorships, contests, podcasts, newsletters, and digital and social content that extend our station’s storytelling power into the digital space.

The ideal candidate possesses deep platform fluency, creative vision, and exceptional project management skills, combined with a strong editorial sense and a passion for audience engagement.

Experience:

Requirements

  • Minimum of 4–6 years of professional digital content creation, marketing, or strategy experience.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • Proven success managing digital content strategy across multiple platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, podcasts, newsletters, etc.).
  • Experience creating and executing branded content, sponsorships, and sweepstakes in collaboration with sales and clients.
  • Strong writing, editing, and visual storytelling skills across digital, video, and social media formats.
  • Exceptional communication and organizational skills with the ability to manage multiple projects simultaneously.
  • Familiarity with analytics tools (Google Analytics, Meta Business Suite, YouTube Studio, etc.) and performance-driven content optimization.
  • On-site position at WJXT/News4JAX in Jacksonville, Florida.

 

Qualifications

  • Minimum of 4 years of experience working in digital media, marketing, or newsroom environments.
  • Demonstrated success in developing content strategies that drive audience engagement and measurable ROI.
  • Expertise in branded storytelling, social-first video production, and cross-platform publishing.
  • Ability to translate client goals into compelling creative executions that align with News4JAX’s brand and voice.
  • Leadership experience mentoring creators, freelancers, or producers in a collaborative, deadline-driven environment.
  • A proactive, solutions-oriented mindset with the flexibility to balance creative vision and business objectives.

 
Requirements:

Responsibilities / Duties

Content Strategy & Execution

  • Plan and execute digital marketing campaigns that generate measurable results.
  • Support the Creative Services Department and Sales Department in developing and executing content strategies across TikTok, Instagram, LinkedIn, Facebook, and YouTube.
  • Supervise sponsorship campaigns and execute sponsored content across all News4JAX digital platforms, including social media, video, newsletters, podcasts, and on-site placements.
  • Write clear, persuasive copy for digital, emails, social and orientation content on News4JAX.com and News4JAX’s social media platforms.
  • Own and drive the overall content strategy and publishing calendar for News4JAX’s digital channels.
  • Lead ideation, production, and distribution of social-first video series, branded content, and campaigns that increase engagement, shares, and audience growth.
  • Write scripts, copy, and headlines for online, social, and newsletters; proof and edit materials to ensure brand consistency and quality.
  • Coordinate and design supporting graphics and visual assets for campaigns.

 

Sales & Partnership Collaboration

  • Partner with Account Executives and sales leadership to develop customized content solutions for sponsorships, contests, podcasts, and branded initiatives.
  • Collaborate on pitches, pricing, and creative strategy for digital sponsorships and newsletter integrations.
  • Build quarterly “plug-and-play” contesting options for sales enablement and client engagement.
  • Develop client-facing materials, including case studies and campaign performance reports.
  • Attend client meetings and pitches, offering creative insight and executional expertise.

 

Experience:

Requirements

  • Minimum of 4–6 years of professional digital content creation, marketing, or strategy experience.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • Proven success managing digital content strategy across multiple platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, podcasts, newsletters, etc.).
  • Experience creating and executing branded content, sponsorships, and sweepstakes in collaboration with sales and clients.
  • Strong writing, editing, and visual storytelling skills across digital, video, and social media formats.
  • Exceptional communication and organizational skills with the ability to manage multiple projects simultaneously.
  • Familiarity with analytics tools (Google Analytics, Meta Business Suite, YouTube Studio, etc.) and performance-driven content optimization.
  • On-site position at WJXT/News4JAX in Jacksonville, Florida.

 

Qualifications

  • Minimum of 4 years of experience working in digital media, marketing, or newsroom environments.
  • Demonstrated success in developing content strategies that drive audience engagement and measurable ROI.
  • Expertise in branded storytelling, social-first video production, and cross-platform publishing.
  • Ability to translate client goals into compelling creative executions that align with News4JAX’s brand and voice.
  • Leadership experience mentoring creators, freelancers, or producers in a collaborative, deadline-driven environment.
  • A proactive, solutions-oriented mindset with the flexibility to balance creative vision and business objectives.

 
Requirements:

Responsibilities / Duties

Content Strategy & Execution

  • Plan and execute digital marketing campaigns that generate measurable results.
  • Support the Creative Services Department and Sales Department in developing and executing content strategies across TikTok, Instagram, LinkedIn, Facebook, and YouTube.
  • Supervise sponsorship campaigns and execute sponsored content across all News4JAX digital platforms, including social media, video, newsletters, podcasts, and on-site placements.
  • Write clear, persuasive copy for digital, emails, social and orientation content on News4JAX.com and News4JAX’s social media platforms.
  • Own and drive the overall content strategy and publishing calendar for News4JAX’s digital channels.
  • Lead ideation, production, and distribution of social-first video series, branded content, and campaigns that increase engagement, shares, and audience growth.
  • Write scripts, copy, and headlines for online, social, and newsletters; proof and edit materials to ensure brand consistency and quality.
  • Coordinate and design supporting graphics and visual assets for campaigns.

Sales & Partnership Collaboration

  • Partner with Account Executives and sales leadership to develop customized content solutions for sponsorships, contests, podcasts, and branded initiatives.
  • Collaborate on pitches, pricing, and creative strategy for digital sponsorships and newsletter integrations.
  • Build quarterly “plug-and-play” contesting options for sales enablement and client engagement.
  • Develop client-facing materials, including case studies and campaign performance reports.
  • Attend client meetings and pitches, offering creative insight and executional expertise.


Campaign Management & Reporting

  • Oversee end-to-end execution of multiple concurrent campaigns, ensuring timely delivery and creative excellence.
  • Provide monthly reporting and performance analysis across content and platforms to sales leaders and clients.
  • Ensure campaigns meet and exceed client KPIs, delivering value beyond cookie-cutter solutions.
  • Maintain alignment with the News4JAX newsroom and digital teams to ensure consistency in tone, style, and brand representation.
  • Oversee end-to-end execution of multiple concurrent campaigns, ensuring timely delivery and creative excellence.
  • Provide monthly reporting and performance analysis across content and platforms to sales leaders and clients.
  • Ensure campaigns meet and exceed client KPIs, delivering value beyond cookie-cutter solutions.
  • Maintain alignment with the News4JAX newsroom and digital teams to ensure consistency in tone, style, and brand representation.

Additional Information:
WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination.
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

Contact:
All interested candidates should send their resume to Sherry Carpenter (scarpenter@wjxt.com)

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER
WCWJ, WJXT-TV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WCWJ, WJXT-TV will comply with applicable state and local laws prohibiting employment discrimination. Any offer of employment is conditional upon the successful completion of a background check and pre-employment drug screen.