Responsibilities:

• Secure consistent and quality media placements through proactive and reactive pitching
• Write strategic media pitches, press releases, and media kit collateral with minimal guidance from supervisor
• Conduct background research for PR initiatives and assist supervisor with recommending and implementing strategic initiatives
• Secure and share quality media leads with greater agency
• Develop and maintain strong media relationships with journalists and influential bloggers and social media influencers, especially in the travel, luxury, food/beverage and lifestyle verticals. Meet with journalists and influencers on own
• Serve as the primary day-to-day contact for media and clients
• Understanding of editorial/social media to vet and negotiate opportunities
• Maintain client relations through meetings, conference calls, events and general contact
• Manage daily administrative activities on accounts including but not limited to media database maintenance and list building, reporting, media monitoring, clip emails, media briefing books, interview prep materials, etc.
• Display clear understanding of client expectations and goals across a varied portfolio of accounts
• Demonstrate understanding of workload prioritization with guidance from supervisor
• Prepare and present meeting agendas, notes and reports
• Consume local and national news on a daily basis and stay up to speed on current news and trends, especially within the travel and lifestyle industries
• Assist with organizing and attending media events when needed

Requirements:

• Located in New York City
• BA or BS in related field
• Minimum two-year related experience in travel, hospitality, and/or luxury lifestyle PR
• Agency experience preferred
• Familiarity with travel clients and travel outlets
• Highly motivated and strong attention to detail
• Effective organizational and project management skills
• Proactive with proven ability to work well under pressure with tight deadlines
• Able to collaborate and work within a team environment
• Strong verbal and written communication skills are a must
• Proficient in AP style
• Proficiency using Muck Rack (and Muck Rack reporting), Google Analytics, Microsoft applications, news wire services and server applications such as SharePoint are a plus