| Experience:
PRINCIPAL FUNCTIONS ESSENTIAL TO THE JOB
The GSM reports to Vice President & General Manager and specifically she/he will be responsible for:
• Management of sales inventory, setting of rates and coordinating with the station’s operations/traffic specialists and the Graham Media Group Traffic Hub.
• Supervision of all aspects of national, local, and digital sales personnel in achieving revenue budgets and accomplishing the goals and objectives of the station’s sales plan.
• Development of short and long-range sales plans and goals, developing new business, digital, and yearly revenue budgets, and administration of them throughout the year.
• Oversight of transactional business negotiations coordinating with local, national, and digital sales managers.
• The successful candidate will be part of the station’s senior management team and will oversee the recruitment and retention of sales, creative sales, and research personnel.
• Understanding of digital media and its prominent role in cross-platform selling, strong computer skills and a thorough knowledge of digital analytics, pricing, and negotiating.
• Ability to set measurable goals, analyze sales market sales trends, work to motivate a team of seasoned sellers, and the ability to hold managers and sales personnel accountable to department and station goals. |